Asphalt Roofing – The Epitome of Planned Obsolescence

It’s easy to be misled by warranties written by asphalt manufacturers.

The sad thing is, many of us take them at face value instead of really reading what the warranty covers. In every asphalt warranty, it’s clear that what the bulk of the warranty covers is “manufacturing defects”. This simply means that for as long as they state, which is often 50 years or “lifetime”, nothing they’ve done in the manufacturing process will cause their material to fail.

Read on a little further in the warranty documentation and you’ll soon realize that the circumstances that cause your roof to fail are not covered, or are covered for a limited amount of time before they pro-rate heavily. Pro-ration insures the manufacturer that by the time you need the warranty, it will be expired, or worth pennies on the dollar.

They say that asphalt roofing only makes sense for the rich. They can afford to do it over, and over, and over again.

The Kassel & Irons Limited Lifetime Warranty

The Kassel & Irons 40 Year Limited Lifetime WarrantyKassel & Irons Lifetime/40-Year Transferable Limited Warranty serves as your reminder of the product’s “Best in Industry” protection. As long as you own your home, Kassel & Irons Lifetime Warranty is in full effect and never pro-rates. And unlike many other roofing warranties, the Kassel & Irons warranty transfers to all future owners during the first 40 years after installation, is still not pro-rated, and provides not only replacement materials but also replacement labor should a warranted failure occur.

So which would you choose, a product designed to fail with pro-rated warranty that covers “manufacturing defects,” or a lifetime product with a warranty that is not pro-rated, and covers materials AND labor? We at Distinctive Metal Roofing think that the choice is easy…especially with the weather here in Cleveland and Pittsburgh. How about you?

DO YOU HAVE A FAVORITE ROOFER?

That’s a loaded question because if you do have a favorite roofer, it’s because you’ve probably used them once or twice before. Do you realize that if you put on a metal roof the last time you roofed, you wouldn’t have to do it again in your lifetime? Do you also know that you would have saved anywhere between 20 – 40% between your last roof and the one you have to do today if you had done a metal roof the first time? And do you know that your roof would look and protect your home and family as well as it did the day it was installed? Metal roofing is a no -brainer if you’ll be staying in your home for another 10 years. Call and let us show you how it makes sense with a free estimate. You won’t be sorry…promise!

HEY CLEVELAND AND NORTHEAST OHIO…. READ THOSE ROOFING WARRANTIES!

If I tell you that I’ll warrant your toaster against manufacturing defects for 30, 40, 50 years, or a “lifetime”, do you think your toaster will last for 30, 40, 50 years, or a “lifetime”? Notice, I didn’t say I’d warrant your toaster’s serviceability for a “lifetime”.

Time and time again, I’m told that someone has replaced their roof with a 30, 40, 50, or “Lifetime” asphalt roof. I hate to be the bearer of bad news, but the only thing that’s “Lifetime” about an asphalt roof is that you’ll be replacing it over and over again…for a LIFETIME. What’s really covered for those time periods? Do you know? Well, if you’re like me and want to know what you’re buying, you’ll research expensive purchases pretty thoroughly. Most people don’t, unfortunately. They’re the ones who keep buying asphalt roofs and wonder why they’ve failed “prematurely”. The thing is, they haven’t failed prematurely in most cases, they’ve just failed against a homeowner’s unrealistic expectations that they’d last 30, 40, 50 years, or a “Lifetime”.

Asphalt roofing warranties will typically tell you that most things that can happen to an asphalt roof (blow offs, failure to seal, granule loss, streaking, etc.) are only covered for a VERY limited period of time, and often pro-rated during that time, or immediately after. What IS covered for 30, 40, 50 years, or “Lifetime” is manufacturing defects.

When’s the last time you used a warranty for a “manufacturing defect” to get a replacement for anything you’ve  purchased? Yep, that’s what I thought. We’re too smart to be fooled by asphalt warranties that have been used as marketing ploys for years by the asphalt roofing industry. Metal roofing warranties really mean “lifetime” when they say it….your lifetime, and even then, many are transferable to the next owner. Please call me and I’ll send you an asphalt warranty and our metal roofing warranty and you’ll see exactly what I’m talking about once you compare and contrast the two. An excerpt from one of the major asphalt players appears next to this post. Unfathomable that they  say “lifetime” and “15 years” in the very same sentence, no? And later in the warranty, it tells us that the algae warranty is pro-rated after the first year. Tricky stuff!

STREAKED ASPHALT ROOFS – ONLY 8 YEARS OLD!

Lots of streaking going on, and we don’t mean the clothe-less type. These photos were taken in Highland Park, an Avon, Ohio community. Clearly, the “algae inhibitors” didn’t do much good. Since approximately 1/2 the view of all homes is the roof, think of how much nicer these once beautiful homes would look with no streaking. Metal roofs never streak, of course. Not now, not 50 years from now.

INSTALL A NEW ASPHALT ROOF IN THE COLD WEATHER?

Verbatim, this is a printed statement from a GAF Smart Choice Shingle “Lifetime” Limited Warranty. If you’ve installed asphalt shingles of any kind since September, you have cause for concern….

“All self-sealing shingles, including GAF’s, must be exposed to warm, sunny conditions for several days before they completely seal. Before sealing occurs, shingles are vulnerable to blow-offs and wind damage. Shingles installed in fall or winter may not seal until the following spring. Shingles installed in the fall or winter may not seal until the following spring. Singles which are not exposed to direct sunlight or to adequate surface temperatures or that are not fastened properly may never seal. Failure to seal, blow-offs, and wind damage under these circumstances result from the nature of self sealing shingles, not a manufacturing defect, and are not covered under this warranty.”

Integrity of an installer means everything. We’ve seen many asphalt roofs installed this winter by unscrupulous asphalt roofing installers. Did you get a “better deal” because the company was slow in the winter?  The best asphalt roofing companies simply DON’T install asphalt roofing in the winter months. Fortunately, metal can be installed any time of year as there are no “blow off” or “sealing” issues related to metal roofing.

WE DON’T TAKE SHORTCUTS…

There’s always a right way and a wrong way to do just about anything. Sadly, there are metal roofing companies that take WAY too many shortcuts. From using 30# felt as under-layment, installing closed valleys instead of open valleys, to not kerfing chimney flashing, we’ve seen it all. Don’t be one of the people who have to call us because there were problems after your metal roof was installed improperly. Let us do it right the first time.

 

In the case of closed vs. open valleys, it’s MUCH easier and faster (making it cheaper) to install a closed valley vs. an open valley. Closed valleys tend to clog and become gathering places for debris and leafs. Below, you’ll see an open valley that we’ve installed, followed by two photos of closed valleys that we didn’t (and wouldn’t) install. The photo with the valley cap off shows you how the installer  effortlessly cut the panels and installed a decorative piece over them, plus the debris that’s collected. These types of shortcuts may save you some money initially, but will cause you long term pain and frustration over time. Let the experts at Distinctive Metal Roofing install your metal roof the right way the first time and never worry about your roof again!


HAIL DAMAGED ROOFS IN CLEVELAND, AKRON, AND SURROUNDING AREAS

Once again, Spring is here with the potential for both wonderful, and not so wonderful weather. Predictions have been made for a rough Spring. Should hail appear during a storm, it’s important to inspect your roof for hail damage. Hail can cause significant granule loss wherever it strikes which leads to direct sun exposure to the underlying asphalt on the shingles it effects. This will lead to cracked shingles over time and the potential for leaks. Have an insurance inspector analyze the damage after a storm if you suspect damage to your asphalt roof.

Metal roofing isn’t subject to hail damage like an asphalt roof is. Corrugated steel panels are dimpled to begin with and standing seam roofs don’t generally show dimpling. Both products are warranted for hail penetration. Kassel and Irons steel roofing is warranted for a lifetime against hail and wind uplift on a non pro-rated basis. You won’t find asphalt roofing manufacturers offering any protection for hail damage in their warranties.

WIND DAMAGED ROOFS IN CLEVELAND, AKRON, AND SURROUNDING AREAS

Tis the season! The season for fluke storms that cause wind and hail damage to roofs, that is. Asphalt roofs are subject to blow off for some of the following reasons:

IMPROPER INSTALLATION

1. Nail pattern wasn’t followed properly

2. Installed in cold weather which never allowed them to seal to one another

3. Staples instead of nails were used to install them

Metal roofs are warranted with a non pro-rated lifetime warranty to provide coverage for winds up to 130 m.p.h., or more. They mechanically attach to each other, so they don’t rely on sealants to keep them attached. And needless to say, staples are never used when installing a metal roof. Plus, there’s no way NOT to follow the nail pattern due to the design of each panel.