That’s what we heard over and over again at our booth at the Home and Garden Show last week. According to statistics, the national average lifespan for an asphalt shingle is 12 – 15 years (though this includes roofs made before asphalt shingles were composed of more than 50% limestone!). But if you had sat at our booth as long as well did (nearly 100 hours in 9 days!), you’d have heard 100’s of people disgusted with the fact that their roof has failed in less than 9 years. They were disillusioned by their “35 year” roofing warranty when they found out that the warranty was a pro-rated warranty that’s only worth pennies on the dollar after the first 5 years.

While this is nothing new to us, as we see it during our client appointments regularly, next year we’re taking a video camera to record people’s comments about their prematurely failing asphalt roofs so you can hear it for yourselves. But you’re probably already saying the same things since you’re on our Website, right? Steel roofing….the last roof you’ll EVER buy, and it’s carries a NON PRO-RATED WARRANTY for as long as you own your home, transferable for 40 years!

Look familiar?

A BIG THANK YOU to Matt Fox of HGTV!

Thanks to all of you who visited our booth at the Great Big Home and Garden Show at the IX Center last week! Our metal roofing products got a BIG boost from Matt Fox (from HGTV’s long running series “Room to Room” and his current series “Around the House with Matt and Shari”). Matt was excited about our company and materials and his daily presentations featuring Distinctive Metal Roofing lead to local news coverage for us. Be sure to tune in to “Around the House with Matt and Shari” on PBS. Matt and Shari will be speaking at the upcoming Akron Home and Garden Show on 2/26 & 2/27 so come out to say hello to them! You’ll be glad you did!! Check out their Website at

  • They created the very first show to air on HGTV, the ever popular room by room.
  • They hold the record for the longest running decorating show in TV history, 12 years and over 350 episodes.
  • Having aired in over 90 million homes, they have taught literally millions their detailed process of step by step decorating, improving the lives and homes of many.  Add to the list 2 successful decorating books, a nationally syndicated newspaper column and a decorating website that has become an internet staple and you’d have to say that…….It seems Matt and Shari have been decorating forever! 2010 bio 2Their latest project is the creation of their third TV series called “around the house with Matt & Shari” that debuted in mid December, 2010 on public television stations across the country.  Finally, their entertaining educational style will be available to anyone with a television!  Look out houses, homes, apartments and condos, people everywhere are going to want to “Matt & Shari” their spaces like never before!

Spring is not as far away as you think…

It’s mid January, so we’ve rounded the corner and we’re heading home! While spring isn’t quite “in the air” yet, northern Ohio’s rain and storm season is only a couple of months away. Is your roof able to protect you, your family, and your home from the weather that’s right around the corner? It may be in the low to mid 20’s, but we’re roofing two homes as I type this. It’s never a bad time to have us out for an estimate and to invest in a permanent, new metal roof. Once Spring arrives, there will be a waiting list and it will grow quickly, so act accordingly so we can help you protect what’s most valuable to you as soon as possible.


Historically, asphalt roofing material has doubled in price every 10 years due to rising oil prices (after all, asphalt is a petroleum based product and oil costs will only continue to skyrocket). Now, considering the fact that asphalt roofing DOUBLED IN PRICE IN THE LAST THREE YEARS alone, how much would you guess that next asphalt roof will cost you when you go to replace it in 9 – 12 years (regardless of what the pro-rated 35 year warranty says)? And what about the quality of the material by then, since limestone filler is added in greater quantities all the time?

For the price of two asphalt roofs, assuming you’ll stay in your home long enough to put two roofs on your home (another 9 – 15 years), you would SAVE A LOT OF MONEY if you put just one permanent metal roof on your house today. Besides being considerably less expensive than 2 temporary asphalt roofs will be, you’ll save 20 – 25% on cooling costs with a metal roof, and your permanent metal roof will look spectacular for decades to come. It’s such a smart decision to install a lifetime metal roof…you’ll thank yourself 100 times over!

(Pricing Proof Source: Willoughby Supply Company, Elyria, Ohio)

Streaks on a temporary asphalt roof ruin the look of your home

Q: What are those black streaks on our roof?.

A: They’re a tough algae called Gloeocapsa magma. It tends to grow on the shadier north side of homes.

With today’s higher oil prices, shingle manufacturers have reduced the petroleum content and have replaced it with a record high percentage of limestone filler. 20 years ago, an asphalt shingle only contained 10 – 15% limestone filler. Today, that number is over 50%. Airborne algae LOVES to feed on limestone. The result is not only black streaks much sooner and greater, but also shingles that begin their life very dry and brittle with so much less petroleum in them. Metal roofing does not exhibit this algae streaking at all because steel doesn’t contain limestone.

End your roofing worries for as long as you live in your home and add beauty and value to your home with a Kassel and Irons roof from Distinctive Metal Roofing. You’ll be the envy of your neighbors!

Home in Westlake, Ohio


It just doesn’t get any more sustainable than steel roofing. Here’s why…


  • 100% recyclable U.S. steel made from over 30% recycled U.S. steel
  • Contains 30% recycled U.S. steel
  • Highly reflective
  • Releases heat quickly


  • 300+ years to decompose in a landfill
  • Can’t recycle! – 10 million tons to landfills annually
  • Occupies 7 – 10% of nations landfills
  • Poor reflectivity
  • Poor emissivity

Thank you Rocky River, Bay Village, and Westlake!

Thanks for the overwhelming response to the wonderful article in Mimi’s that featured Distinctive Metal Roofing! We know you’ve been descended upon by many providers of temporary roofing so we’re honored that so many of you have chosen to pursue a permanent steel roofing solution instead. You’ve made the right choice, and we’re honored to serve you.

Strong as Steel – LIFETIME warranty!

Kassel and Irons products carry a LIFETIME NON PRO-RATED warranty for as long as you own your home, transferable for 40 years to future owners. Unlike a pro-rated asphalt warranty, our non pro-rated warranty means it’s as valuable to you today as it is 60 years down the road (or as long as you own your home)! Truly the BEST WARRANTY in the roofing industry and we’re very proud to be able to offer it to YOU!

Steel is the most frequently used metal roofing material today as steel offers a great degree of durability in metal roofing. Steel has deserved its good reputation as a metal roofing material of choice because of its excellent strength, extraordinary corrosion resistance, longevity, and relative affordability.

Kassel and Irons roofing starts with 30% recycled U.S. galvanized G90 steel that’s zinc coated. Then it’s painted in your choice of color with state of the art Kynar 500<sup>&reg;</sup> PVDF resin-based finish that’s baked on to provide the lifetime permanence today’s homeowners expect and demand.

Kynar 500® is a registered trademark belonging to Arkema Inc.

Distinctive Metal Roofing logo

36040 Caronia Circle
Avon, Ohio 44011


322 North Shore Drive
Bldg. 1B, Suite 200
Pittsburgh, PA 15212